ORGANIC SEO SERVICES

Hire a Results-Driven Organic SEO Expert

I build and execute data-driven organic SEO strategies that deliver what matters most: sustainable traffic, qualified leads, and measurable ROI for your business.

Get My Free SEO Proposal

What Does an Organic SEO Expert Do?

A Google Analytics graph showing 2 years of sustained organic user growth for a healthcare client.

Today’s SEO isn’t about adding keywords to your content and building backlinks to your site with keyword-rich anchor texts. It’s about being ranked on the first page of Google for the right keywords that will drive prospects through your sales funnel.


If you hire me as your organic SEO expert and SEO consultant, there are a few key areas we will focus on to improve your ranking and traffic:


  1. Identify keywords that your prospect type in on search engines when they research and look for products and enterprise-grade services.

  2. Optimise on and off-site SEO and gradually improve the ranking for these keywords so they appear on the first page in organic search results.

  3. Create a comprehensive content marketing strategy for your blog to capture and drive prospects to your site when they are looking for the services you provide.

  4. Create relevant contextual links on authoritative sites to support your ranking improvements.

  5. Improve conversion rates by optimising your landing pages, improving website loading speed and fixing crawling errors.

Read this Organic SEO Expert vs Technical SEO Expert blog to learn more about when to hire one or the other and why the best choice, in most cases, is a specialist who bridges the gap to ensure your site is both findable and rankable.

A Partnership Focused on Bottom-Line Growth

Forget the traditional agency model. As an independent organic SEO specialist, you work directly with a senior expert with over 14 years of experience. The person who builds your strategy is the same person who executes it.


This direct partnership ensures a deeper understanding of your business and a relentless focus on your growth goals. No junior account managers, no diluted focus—just a dedicated expert committed to your success.

Shane McKay, Organic SEO Expert

My Organic SEO Case Studies

Fertility Clinic SEO Case Study

10x ROI for a Premier UK Fertility Clinic

A 2-year, two-phase strategy that tripled organic traffic and doubled year-over-year revenue, turning SEO into the client's primary growth channel.

+300% Organic Traffic Page 1 Dominance +100% YoY Revenue
Read the Full Case Study →
Paediatric Allergy Specialist Clinic SEO Case Study

+288% Traffic Growth for a Private Allergy Clinic

A comprehensive 14-month SEO strategy, including a full technical audit and targeted content plan, that resulted in a 2,270% increase in keywords in Google's Top 5.

+288% Organic Traffic +2,270% Top 5 Keywords Increased Patient Inquiries
View the SE Ranking Feature →

Want similar results? Let's talk.

A Clear Path to Sustainable Growth

Step 1: Deep Dive & Strategic Audit

We begin with a comprehensive analysis of your website, competitors, and market to identify your highest-value opportunities.

Step 2: Content & On-Page Optimisation

We develop and optimise content that perfectly matches search intent, turning your website into a resource that users and Google trust.

Step 3: Authoritative Link Building

We build your site's authority through ethical outreach, earning high-quality backlinks that drive rankings and referral traffic.

Step 4: Performance Analytics & Reporting

You receive clear, transparent reports focused on the metrics that matter, continually refining our strategy based on real-world data.

My Organic SEO Services

  • Comprehensive SEO Audits: A full analysis of your organic standing, from technical foundations to content gaps.
  • Strategic Keyword Research: Identifying the keywords that will drive valuable, converting traffic.
  • On-Page & Content Optimisation: Refining your content to meet search intent and outrank competitors.
  • High-Authority Link Building: Building your domain's credibility through ethical, high-quality outreach.
  • Performance Analytics & Reporting: Clear, transparent reporting focused on the metrics that drive your business.

Independent SEO Consultant vs. SEO Agency vs. In-House SEO

Hiring independent SEO experts is a very popular option for many B2B and SaaS business leaders. An SEO consultant knows organic search and can ultimately save you time and money by staying up on the latest strategies, tactics, and future trends.

What are the benefits of a direct partnership?

  • Deeper Expertise: Consultants work with multiple companies and projects, gaining exposure to a wider range of industries, business models, and data.
  • Direct Senior-Level Service: You get a personal, unbiased perspective to challenge presumed strategies and hold your team accountable.
  • No Handoffs or Junior Staff: The strategist is the implementer. You get a single point of contact, eliminating the communication gaps common in agencies.
  • Cost-Effective: Your investment goes directly into expert work, not agency overheads like office space, medical insurance, or paid holidays.
  • Flexibility: You can end a contract with no strings attached. You are not committing to hiring an employee and can scale services up or down without HR complexities.

SEO Services Offered by SEO Experts

Since 2010, I have worked as an organic SEO expert and SEO consultant in enterprise, B2B, and B2C settings, gaining deep experience in organic and local SEO, technical SEO, link building, content marketing, and web design.

SEO Strategy

Building comprehensive, data-driven roadmaps that align with your core business objectives.

Search Engine Optimisation

The core practice of improving your site's visibility for relevant, high-value keywords.

Local SEO

Optimising your Google Business Profile and website to capture valuable local search traffic.

Content Marketing

Planning and promoting content that attracts, engages, and converts your target audience.

Link Building

Acquiring high-quality backlinks to build your site's authority and trust with search engines.

Online Reputation Management

Monitoring and improving how your brand is perceived across the digital landscape.

Mobile SEO

Ensuring your website provides a flawless, fast, and intuitive experience on all mobile devices.

E-commerce SEO

Driving qualified traffic and sales for online stores through targeted, platform-specific optimisation.

SEO Analysis

Deeply analysing performance data to find actionable insights and strategic growth opportunities.

Paid Search (PPC)

Providing strategic oversight for integrating your paid and organic search efforts for maximum impact.

Conversion Rate Optimisation

Analysing user journeys and refining your website to turn more visitors into valuable customers.

Technical SEO

Conducting deep technical audits to ensure your website is perfectly optimised for search engines.

Your Questions, Answered

What makes organic SEO different from technical SEO?

Organic SEO focuses on content, keywords, and building authority (the "what" and "why" of your site). Technical SEO focuses on the website's foundation—speed, crawlability, and indexation (the "how"). A successful strategy requires expertise in both.

How long does it take to see results from organic SEO?

While foundational improvements can have an impact within the first 1-3 months, significant, sustainable growth typically takes 6-12 months. Organic SEO is a long-term investment in building a valuable asset for your business.

Do you work with businesses in the UK and Canada?

Yes. I have extensive experience working with businesses in both the UK and North American markets. I provide tailored strategies that resonate with your local audience while positioning you for global growth.

What kind of results can I expect?

My work is focused on delivering measurable business outcomes. You can expect to see improvements in organic traffic, keyword rankings, qualified leads, and, ultimately, revenue. We will establish clear KPIs at the start of our partnership.

Let's Accelerate Your Growth


Book a free, no-obligation consultation to discuss how a dedicated organic SEO expert can transform your business.